Selection Process:


Our editors, with the help of the magazine’s readers and a panel of dermatologists, stylists, colorists and makeup artists, pick the top new products from the past year across multiple social moment categories. Your beauty should elevate your already amazing life—that’s why Women’s Health categorizes our awards by key social moments.

Editors promote reader engagement across multiple social media platforms and use these platforms in the voting process. Women’s Health drives Twitter followers and Facebook fans to vote on the products they love. Tweets/Facebook posts to promote voting begins each January.